Tmall Hair Removal Device Industry Crowd Insight White Paper Released

In recent years, the supply of home hair removal devices on Tmall has shown an upward trend, and whether the brand can accurately reach core consumers has become the key to winning.

It is reported that since 2000, professional medical beauty institutions in China have started using laser and intense pulsed light hair removal treatment technologies. Over the past 20 years, household hair removal devices have experienced rapid development from savage growth to standardized development, from technology migration to technological research, and from single brand uniqueness to multi brand coexistence. Various home hair removal device brands continuously innovate and optimize their products, such as introducing sapphire freezing point technology, achieving energy wavelength differentiation, and developing intelligent operation modes, to further improve consumer experience. The industry has formed a competitive landscape with Ulike as the leader and multiple brands rising. The prices of mainstream brand products are concentrated in the mid to high price range of around 1500 yuan, with most products selling on sapphire freezing point technology.

The White Paper focuses on the six core consumer groups with high proportion and conversion in the hair removal device industry, analyzing their core attributes, consumer mentality, and preferences to assist brands in formulating crowd communication strategies. Data analysis shows that consumers of Tmall Health Hair Removal Devices are mainly female, accounting for as much as 83%. At the same time, male consumers have significant room for improvement. Taking young men aged 18-34 as an example, the potential customer penetration rate across the entire network is only 0.1%, indicating a huge market space. In terms of consumer demands, in addition to hair removal benefits, users value factors such as product intelligence, user experience, safety, and product appearance; Trust recommendation combined with real experience has become a key driving force for new users to make purchases; Tmall platform's internal "Guess You Like" and "Taobao Live" seeding, as well as external short video exposure, have become highly preferred channels for the audience.

Chen Hao, General Manager of Alibaba Health Platform Business Unit, stated that as one of the key development tracks for Tmall Health, hair removal devices will continue to expand resources and increase support. By capturing industry trends, targeting high potential audiences, and providing targeted support, Alibaba Health will help brand merchants achieve sustainable growth.